Seminar Schedule Detail

8:30

Registration & Breakfast

Welcome/Introduction

Start off with a general overview of what we'll be covering throughout the day.  Learn why each topic we cover is important and how each piece fits into the SEO puzzle.

Speaker: Josh Best

Building a Solid SEO Foundation:

Part I: Why Keywords are "Key" & How to Write Killer Copy for the Web

Keywords are the foundation of any Web Marketing campaign.  Choose the wrong keywords and, well, your SEO campaign probably isn't going to do so well.  We'll show you how to select the right keywords and demonstrate some useful keyword tools.  Then learn how to take your keywords and incorporate them into persuasive copy sure to make your site visitors convert into leads and sales. We'll take a look at plenty of good and bad examples.

Speaker: Collyn Floyd

Part II: HTML Optimization Tips and Tricks

When it comes to web marketing, your website is only as good as its "behind-the-scenes" HTML code. This session is packed with highly useful information for anyone who wants thier site to rank well in the search engines.  We'll cover HTML essentials like page titles, meta information, header tags, alt-text and link text.  Then we'll dive into issues like page themes, descriptive file naming, and proper site navigation. We'll show you side-by-side comparisons of good and bad code so you know what's what!  Finally, we'll touch on some healthy side effects like usability and accessibility.

Speaker: Corey Hammond

Link Development: Not All Links Are Created Equal

Link development - or link building - is essential for improving serch engine rankings, increasing online visibility and driving more traffic to your sites.  In this session, we'll show you various types of incoming links, including how obtaining these links can increase your link popularity and site traffic.  Then we'll delve into the right and wrong ways to buy, ask for and earn incoming links.  Finally, we'll go over some practical tools (most of which are free) to help you keep track of link research and monitor the competition.

Speaker: Jennifer Geh

Lunch & Hot Topics Discussion

What's on your mind?  Pick the brains of our panel of speakers on whatever topics you fancy.  We'll also delve into the hottest topics of the day, like the latest social media tools and strategies, viral marketing and more.

Lunch Speakers: Geoff Karcher

How to Dominate the Rankings Using Social Media

You probably know by now that social media is a great way to get involved in online communities and connect with your customers in new and interesting ways.  But did you also know that social media can help you manage your online reputation?  Yep, social media sites tend to rank well in the search engines, so having a presence on various social media sites is a great way to dominate what's being said about your company on the first and second pages of the search engine results. We'll talk about how to do this and a whole lot more.

Speaker: Jennifer Geh

Top Web Stats to Watch

Web Analysis can seem scary and confusing to an untrained marketer, but the truth is that analytics gives you a treasure trove of information...IF you know what to look for.  We'll show you the top 10 most important to stats to track and explain how and why these stats can help you identify areas for improvement on your site. 

Speaker: Corey Hammond

Workshops: Get one-on-one consulting from TKG's Web Marketing experts